Warner Village Cinemas is the largest motion exhibitor in Taiwan.
This geographically diverse cinema circuit represents over 40% of Taiwan’s domestic box office receipts and includes multiplexes in 5 of the top 6 markets island-wide.On February 28, 2005, Warner Village was acquired by a new joint venture company comprising Golden Harvest Hong Kong, CMC Taiwan, Hung Tai Taiwan and Giant Development Taiwan.
In 2005, the ownership of WVC changed hands from Warner Brothers and Village Roadshow to a new joint venture company. Therefore, it is imminent WVC will have to change its brand name in 2006. Please prepare a brand re-launch plan. Will we lose our customers due to the brand change? What should our new brand be?