西門子股份有限公司

官方網站:http://www.siemens.com/answers/tw/zh/

企業簡介

西門子公司深耕台灣50餘年,於民國83年與經濟部簽約成立策略聯盟,聚焦於自動化、發電與輸配電、運輸、醫療與樓宇科技等領域。自動化事業提供台灣70%主要半導體廠商與平面顯示器廠商自動化生產方案,醫療事業以趨勢創新引領台灣優質健康照護,輸配電事業電力能源管理系統調度全台輸電網絡,樓宇科技事業供應全球第一高樓台北101樓宇科技解決方案,運輸事業則是台灣大眾捷運主力供應商。未來台灣西門子將秉持「創新全球 在地夥伴」的精神,提供無與倫比的產品、技術與服務,以期與台灣企業共生共榮。

議題摘要

Six business units of Siemens such as Automation & Drives (A&D), Medical Solutions (MED), Power Generation (PG), Power Transmission & Distribution (PTD), Siemens Building Technologies (SBT), and Transportation Systems (TS) have all won substantial market share and customers’ recognition in their perspective fields, however external understanding about (1) what brand Siemens really stands for, (2) what Siemens business scope covers, and (3) what business benefit Siemens can bring about to customers via the provided products, systems, services, and solutions is insufficient and incomprehensive. The problems can be further reviewed in two given scenarios. First, Siemens is now targeting at business people unlike consumer products which tend to target at the general public. Second, business people in certain fields (i.e. doctors) may be familiar with the corresponding business unit of Siemens (i.e. MED). However, the same people may have no ideas that Siemens also has presence in fields like other 5 units. Please come up with a proposal with the objectives to cope with the mentioned problems and scenarios. You can also propose measures countering some other problems we have not addressed as the supplementary materials.