How to penetrate CommandTM Strips by transferring current double sided foam tape usages and attitudes of and hence, enhance the Command Strips series product awareness and moreover, improve the innovative image of Command brand, and leverage 3M, the adhesive authority brand image?
No new brand or sub-brand strategy applied as a solution to the topic.
Product and price could be re-designed and re-developed if necessary.
Target consumer is expected to be within 18-45 years old. A diversified strategies developed targeting different consumer profile is allowed.
To sustain the 3M creative and innovative image and Command brand promises are considered as basic elements in the proposal.
The proposal should be developed under budget of NT6,000,000 and could be applied right away at the second half year of Y2008.